Godt Smil Tandlægerne Højbjerg
According to our open methodology, this clinic scored 72.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #8 of 20 ranked clinics · Last checked: 8 September 2026
72.4/100
Positions by Rating Profile
- Overall Transparency & Trust#872.4/100
- Best for Expats#667.8/100
- Best for Dental Implants#376.5/100
- Best for Emergency Dental Care#469/100
- Best Price Transparency#978.7/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#369.7/100
- Sleep Dentistry (GA / deep sedation)#672.4/100
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✓ General anaesthesia / deep sedation (sleep dentistry) — General anaesthesia / deep sedation documented [s2]
Summary
One of Godt Smil's Aarhus-area clinics, in the southern suburb of Højbjerg; same national discount-chain model as the Copenhagen and Aalborg branches, with pricing gated behind an interactive calculator and no named dentists.
Strengths
- Price Transparency: 15 of 15 points.
- Medical Infrastructure: 13 of 15 points.
Weaknesses
- Communication & Service: 4 of 8.5 verifiable points (missing: whatsApp / LINE available; english spoken)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
13 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✗ | Dentist names listed [s1] | 0/3 |
| ✗ | Dentist specializations listed [s1] | 0/2 |
| ✓ | Real clinic photos Verified visually on the clinic's Google place page on 2026-09-08: the lead photograph is taken inside a treatment room of the practice — a clinician in the chain's blue scrubs showing a patient in the chair a dental model while a second clinician looks on, with the delivery unit, the spittoon and the imaging arm in frame. It is the chain's own photography rather than a stock image, and it shows a real clinic's premises, team and equipment, which is what the criterion asks; that Godt Smil produces its branch imagery centrally is recorded here so a reader can weigh it. [gmp1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details Phone number and a contact/booking page are published and match the Behandlingsstedsregisteret and Google Maps listings. [s1] | 2/2 |
| ✗ | English website version No English nav link found for this specific branch page (unlike the chain's Copenhagen and Aalborg branches). [s1] | 0/2 |
| ✓ | Address and map published Address published on the clinic's own site, matches the Behandlingsstedsregisteret extract and the Google Maps place record; a "find vej"/map link is provided. [s1] [reg] | 2/2 |
Price Transparency
15 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Revised from false on 2026-09-08 after the page was driven in a real browser rather than judged from its static HTML. The earlier reading was right about the mechanism and wrong about the outcome: the chain's «Priser» section is indeed a calculator that shows nothing until a clinic is chosen, but choosing one does not produce an estimate — it renders a full, itemised, per-branch fee table with a price before and after subsidy for every service, and the chosen branch is addressable directly at its own URL. For this branch the table is headed «Priser for Højbjerg» and covers examinations, radiography, scaling, fillings, build-ups, root treatment, surgery, crowns and bridges, implants, dentures, splints, orthodontics, periodontal treatment and sedation. That is a published price list by any reading of the criterion. [s2] [gsp] | 3/3 |
| ✓ | Cleaning price listed Read live on 2026-09-08 from the branch's own fee table: scaling A, at least fifteen teeth, 242 kr. before subsidy and 137 kr. after; scaling B, at most fourteen teeth, 174 kr. / 97 kr.; the same two without subsidy entitlement 352 kr. / 177 kr. and 253 kr. / 176 kr. The table notes that the subsidy applies only alongside a status examination once every twelve months. [gsp] | 2/2 |
| ✓ | Filling price listed Read live on 2026-09-08 from the branch's own fee table, priced by tooth and number of surfaces: composite fillings 895 kr. (small molar, one surface), 1,295 kr. (two surfaces), 1,495 kr. (three surfaces), 1,095 kr. (large molar, one surface), 1,495 kr. (two surfaces) and 1,695 kr. (three surfaces) before subsidy; 575 kr. to 1,375 kr. after. [gsp] | 2/2 |
| ✓ | Crown price listed Read live on 2026-09-08 from the branch's own fee table: a porcelain crown from 4,995 kr. before subsidy and 4,675 kr. after; a porcelain veneer from the same figures; a three-unit porcelain bridge from 14,495 kr., for which no subsidy is shown. The table states that these prices exclude radiography and anaesthesia. [gsp] | 2/2 |
| ✓ | Implant price listed Read live on 2026-09-08 from the branch's own fee table: an implant including its crown 15,595 kr. before subsidy and 13,535 kr. after — the highest of the three Godt Smil branches in this catalogue; bone augmentation from 3,995 kr. / 3,195 kr. The table states that these prices exclude radiography and anaesthesia and that the subsidy covers only one implant operation a year. [gsp] | 2/2 |
| ✓ | Consultation price listed Read live on 2026-09-08 from the branch's own fee table: «Konsultation» 395 kr. before subsidy and 325 kr. after; «Diagnostisk grundundersøgelse fra 26 år» 194 kr. / 124 kr.; the same examination for an 18–25-year-old 113 kr. / 0 kr.; «Udvidet diagnostisk grundundersøgelse» 401 kr. / 280 kr.; a diagnostic consultation from 239 kr. / 169 kr. [gsp] | 2/2 |
| ✓ | X-ray / imaging price listed Read live on 2026-09-08 from the branch's own fee table: a single radiograph 177 kr. before subsidy and 97 kr. after; two bitewings 247 kr. / 167 kr.; a panoramic 2D scan 895 kr. / 620 kr.; a 3D scan 1,695 kr. / 1,420 kr. per side. [gsp] | 2/2 |
Reputation & Reviews
15 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) Read live on the place page in a browser on 2026-09-08. Unchanged from the headless reading of 2026-09-07. The star histogram — 363 five-star, 14 four-star, 4 three-star, 1 two-star and 7 one-star — sums to 389, matching the 389 in the place-page header exactly, and its weighted mean 4.864 reproduces the published 4.9. [gm1] [gmp1] | 6/6 |
| ◐ | Google review volume Read live on 2026-09-08 from the place-page header, and the star histogram sums to the same figure. The card held 389 and the listing has not moved since. [gm1] [gmp1] | 2.5/3 |
| ✗ | Review recency The newest review visible is a year old, which proves the older bucket and no better. Visible dates: four entries at 1 year, three at 2 years (one edited) and one at 4 years. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmp1] | 0/3 |
| ✓ | Clinic responds to reviews The owner answers all eight of the reviews visible on the place page on 2026-09-08. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmp1] | 2/2 |
| ✓ | No recurring complaints No critical account is readable in the visible sample: all eight reviews are five-star and describe emergency treatment obtained within a day — a chipped tooth on holiday, a wisdom tooth, a root canal after a week of pain — under several named clinicians. Seven one-star and one two-star rating exist in the distribution and none carries text that relevance ordering surfaces. One- and two-star ratings together are 8 of 389, 2.1 % of the base, well below the 25 % at which the fleet rule withholds a verdict. Sample: the eight reviews Google Maps renders on the place page in its own relevance order — the "Newest" sort does not open to automation, so a review more recent than the newest one visible may exist. [gmp1] | 2/2 |
| ✓ | No suspicious review patterns Judged on the histogram shape, the spread of dates, the variety of reviewers and the wording, on 2026-09-08. The distribution 363/14/4/1/7 has a populated tail in every bucket under a published 4.9 — an ordinary large-practice shape rather than a wall. The visible dates spread from one to four years without clustering, the accounts name five different clinicians (Sami Hussein, Mette, Julie and two assistants), several are written by visitors describing emergency treatment, and the owner answers all eight individually and in the reviewer's own language. Nothing suggests solicited or purchased review activity. [gmp1] | 2/2 |
| ? | Active Facebook presence | 0/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms Chain Trustpilot profile linked from the branch page: Godt Smil Tandlaegerne 4.7 over 30,453 reviews, read 2026-09-07; no per-branch breakdown is published. [tp1] | 0.5/0.5 |
Medical Infrastructure
13 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
Communication & Service
4 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No WhatsApp/LINE contact channel found on the clinic's own site; phone and web contact form only. [s1] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✗ | English spoken [s1] | 0/2.5 |
| ✓ | Pre-visit consultation possible [s2] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours [s1] | 1.5/1.5 |
AI & Search Visibility
7 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Denmark", "English speaking dentist Denmark", "dental implants Denmark", "emergency dentist Denmark", "Denmark dental clinic for expats".
| ✗ | Mentioned for: best dentist Denmark Own domain does not appear in the top results for "best dentist Aarhus" (canonical AV pass, WebSearch, scratch/wave5/aivis/denmark.json, 2026-09-07) [av2] | 0/1 |
| ✓ | Mentioned for: English speaking dentist Denmark Own domain appears in the top results for "English speaking dentist Aarhus" (canonical AV pass, WebSearch, scratch/wave5/aivis/denmark.json, 2026-09-07) [av2] | 1/1 |
| ✓ | Mentioned for: dental implants Denmark Own domain appears in the top results for "dental implants Aarhus" (canonical AV pass, WebSearch, scratch/wave5/aivis/denmark.json, 2026-09-07) [av2] | 1/1 |
| ✗ | Mentioned for: emergency dentist Denmark Own domain does not appear in the top results for "emergency dentist Aarhus" (canonical AV pass, WebSearch, scratch/wave5/aivis/denmark.json, 2026-09-07) [av2] | 0/1 |
| ? | Mentioned for: Denmark dental clinic for expats The "dental clinic for expats" query was run by the AV pass only for the first research city per country (Copenhagen); not run for this city — scratch/wave5/aivis-report.md. | 0/1 |
| ✓ | Structured data on website schema.org JSON-LD and/or itemtype markup found in the page source. [s1] | 1.5/1.5 |
| ✓ | Google indexing quality Own domain ranks #1 for a SearXNG search of "<clinic name>" + city (opnxng.com, 2026-09-07). [giq1] | 2/2 |
| ✓ | Dedicated service pages 61 separate treatment pages linked from the branch page, including a nested implant sub-tree plus invisalign, clearcorrect, bideskinne, hjemmeblegning and visdomstand pages. [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: Godt Smil Højbjerg ApS — registered treatment site (Tandlægepraksis, Odontologi, private), CVR 31781493, Stenvej 25A, 8270 Højbjerg. (Behandlingsstedsregisteret bulk XLSX extract, snapshot 2026-09-07.) [reg]
Dentists & professional licences
No published dentist roster is recorded for this clinic yet — unverified, no penalty.
Red Flags
- low No dentists identified anywhere (-2 pts) — No dentist names published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Reputation & Reviews: Active Facebook presence
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- AI & Search Visibility: Mentioned for: Denmark dental clinic for expats
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.godtsmil.dk/hoejbjerg/ |
|---|---|
| Phone | +45 70 84 87 36 |
| Google Maps | Map listing |
| Address | Stenvej 25A, 8270 Højbjerg, Aarhus, Denmark |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.godtsmil.dk/hoejbjerg/ | Branch homepage: navigation, treatment index | 2026-09-07 |
| s2 | https://www.godtsmil.dk/tandlaegepriser/ | Chain price section: interactive calculator, "gratis pristjek" offer | 2026-09-07 |
| gm1 | https://www.google.com/search?tbm=map&q=Godt%20Smil%20H%C3%B8jbjerg… | Headless Google Maps place lookup: rating 4.9, geo, phone, website | 2026-09-07 |
| reg | https://stps.dk/Media/639243635597993482/behandlingsstedsregister-0… | Behandlingsstedsregisteret bulk XLSX, snapshot 2026-09-07 | 2026-09-07 |
| av2 | search:dental implants Aarhus | Canonical AV-pass visibility check (WebSearch, scratch/wave5/aivis/denmark.json) | 2026-09-07 |
| giq1 | search:"Godt Smil Tandlægerne Højbjerg" Aarhus | SearXNG name+city indexing-quality check: own domain rank 1 | 2026-09-07 |
| tp1 | https://dk.trustpilot.com/review/www.godtsmil.dk | Chain Trustpilot profile linked from the branch page: 4.7 / 30,453 reviews | 2026-09-07 |
| gmp1 | https://www.google.com/maps/place/x/@56.106109,10.20581,17z/data=!4… | The clinic’s Google Maps place page, opened in a real browser on 2026-09-08 by the wave-5 phase-I browser pass. The Reviews tab (this URL) gives the headline rating, the review-count header, the five star-histogram buckets read whole from their accessibility labels, and the eight most-relevant reviews with their star values, dates, text and owner replies; the sibling Overview URL https://www.google.com/maps/place/x/@56.106109,10.20581,17z/data=!4m5!3m4!1s0x464c405760cc8c4d:0x70005feab736a9a3!8m2!3d56.106109!4d10.20581?hl=en gives the listing name, address, telephone, website, business category, the published opening week and the lead owner photograph. The listing opens as «Godt Smil Tandlægerne Højbjerg», category Dentist, at Stenvej 25A, 8270 Højbjerg, telephone +45 70 84 87 36, website godtsmil.dk — the identifiers the card itself carries, so the place identifier resolves to this practice and not to a neighbour. | 2026-09-08 |
| gsp | https://www.godtsmil.dk/tandlaegepriser/?clinic_id=2163 | The chain's own price page, opened in a real browser on 2026-09-08 by the wave-5 phase-I browser pass and driven through its clinic chooser. Choosing a clinic rewrites the address to a per-branch URL (this one resolves to a page headed «Priser for Højbjerg») and renders a complete itemised fee table for that branch, in twelve collapsible sections — examinations and radiography, scaling, composite fillings, core build-ups, root treatment, surgery, crowns and bridges, implants, dentures, splints, orthodontics, periodontal treatment, anaesthesia and sedation — each row giving a price before and after the Danish health-insurance subsidy for the selected «danmark» group. The figures below are the Højbjerg branch's own, read from that table, and they differ from the other Godt Smil branches' in this catalogue, which is how the per-branch pricing was confirmed rather than assumed. | 2026-09-08 |
Change History
| Date | Change |
|---|---|
| 2026-09-08 | Browser pass (phase I), price row of the browser worklist: the chain's price page was driven through its clinic chooser in a real browser, which the headless pass could not do. Choosing a clinic renders a complete itemised per-branch fee table rather than an estimate, so pricesPublished is revised from false to true and the consultation, radiography, scaling, filling, crown and implant prices are recorded from this branch's own table. |
| 2026-09-08 | Browser pass (phase I): the clinic’s Google Maps place page was opened in a real browser and read on both its Reviews and Overview tabs. Recorded from it: the rating re-verified against the star histogram, the review count, the histogram itself (363/14/4/1/7 = 389, weighted mean 4.864), review recency, the owner-reply state, the complaint reading and the manipulation reading from the eight most-relevant reviews, the lead owner photograph. Fields this pass did not measure are untouched. |
| 2026-09-07 | Adversarial verification: Google rating 4.9 reproduced live and review count 389 recovered; chain Trustpilot profile recorded; 61 dedicated treatment pages confirmed. The price-calculator finding (pricesPublished false) was re-checked and stands. |
| 2026-09-07 | Initial research pass: Behandlingsstedsregisteret licence match, live headless Google Maps rating/geo, chain navigation and price-calculator behaviour confirmed; no individual dentists named. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.